The YHI Distribution Business is the key contributor for the Group. We distribute a diverse range of high-quality automotive and industrial products globally with the aim of building YHI into a global brand name where
“The World is Our Market”
With presence over in Asia Pacific, North America and Europe, we represent a stellar list of brands including Yokohama, Nitto, Nankang, Nexen, Pirelli, Achilles and our proprietary brand, Neuton Tyres. Our alloy wheels brand portfolio includes Enkei, OZ, Konig, Breyton and our proprietary brand, Advanti Racing.
Our industrial power products portfolio includes both automotive and rechargeable batteries for commercial and industrial use as well as golf and utility buggies from E-Z-GO and Cushman and other industrial power products like solar panels, chargers and UPS. Some of the key brands we distribute are Hitachi, Trojan, CSB, Benning, Crown, Vision, FIAMM and Jinko Solar, as well as our proprietary industrial power brand, Neuton Power.
We drive a comprehensive multi-product, multi-brand and multi-category (“3M”) marketing strategy for our sales offices and distributors worldwide. Capitalising on synergies in 3M Marketing Strategy, help on promotion and development of our premium and proprietary brands, expansion of our distribution network and broaden our product offerings of different categories into existing markets.