The YHI Distribution Business is the key contributor for the Group. We distribute a diverse range of high-quality automotive and industrial products globally with the aim of building YHI into a global brand name where
“The World is Our Market”
With operations in 16 countries, we offer 5 main products and more than 45 brands in our portfolio. The brands include some of the world’s famous tyre brands such as Yokohama, Nitto, Nankang, Nexen, Pirelli, Achilles and our very own proprietary brand, Neuton Tyres.
YHI is also a distributor of a wide range of industrial power products — from automotive and rechargeable batteries for commercial and industrial use to solar panels, chargers and UPS (uninterruptible power supply) — from many well-known brands. They include Hitachi, Trojan, CSB, Benning, Crown, Vision, FIAMM, Jinko Solar and the Group’s own proprietary brand, Neuton Power.
As part of ongoing efforts to offer quality products to our customers, Neuton Power launched its premium series, Neuton Power K – Mark II, in July 2017. This premium series offers automotive batteries with higher specifications and a longer warranty period. By the first quarter of 2018, about 7,300 pieces of the premium series had been sold in the Myanmar market, and we plan to extend the sale of these high-end batteries to other Asian markets this year.
In addition, we also distribute golf and utility buggies from E-Z-Go and Cushman. A smaller portion of our business involves the distribution of alloy wheel products, which include leading names such as Enkei, OZ,Konig, Breyton and the Group’s own proprietary brand, Advanti Racing.
We drive a comprehensive multi-product, multi-brand and multi-category (“3M”) marketing strategy for our sales offices and distributors worldwide. Capitalising on synergies in 3M Marketing Strategy, help on promotion and development of our premium and proprietary brands, expansion of our distribution network and broaden our product offerings of different categories into existing markets.