The Yokohama Rubber Company Ltd concludes Sponsorship Agreement with English Premier League’s Chelsea Football Club

FOR IMMEDIATE RELEASE – The Yokohama Rubber Co., Ltd., and the prestigious English Premier League’s Chelsea Football Club have announced signing a sponsorship agreement on February 26th in London. The contract period is for five years from July 2015 and the agreement will enable the display and the wear of the YOKOHAMA logo on the official football shirt, YOKOHAMA branding at the stadium, etc., use of logo and players and coach of Chelsea FC to tyre-related various advertising and promotional materials. With this agreement, Yokohama Rubber aims to improve its brand awareness and reach out to society as it continues its expansion on a global scale as set in Phase IV of the company’s medium-term management plan Grand Design 100.

Chelsea FC is a prestigious football club in the English first division (Premier League), founded in 1905 (founded 110 years ago). Its home ground is in London (home: Stamford Bridge). The Club’s achievement through history has seen it crowned Champions of England 4 times. Currently in the 2014-2015 season Chelsea FC is also at the top of the Premier League and it has advanced to the knockout stages of the UEFA Champions League.
The Yokohama Rubber Co., Ltd., founded in 1917, will soon be celebrating 100 years of experience in tyre manufacturing. In addition to tyre expertise, YOKOHAMA uses its technology for industrial, construction, marine and aerospace products as well as golf equipment.

YOKOHAMA’s Grand Design 100 Management Plan was launched in 2006 and covers a 12-year period that includes their corporate centennial in 2017. The plan comprises four three-year segments, each focused on a strategic theme to maximize customer value and expand the company’s global scope. YOKOHAMA are now just entering the fourth and final phase which focuses on growth of annual net sales, annual operating income and operating profit margin.

Commemorative picture at Chelsea FC home ground Stamford Bridge. (From right) Chelsea Manager Jose Mourinho, Chelsea Captain John Terry, Yokohama Rubber Chairman and CEO and Representative Director Tadanobu Nagumo and Yokohama Rubber Director and Managing
Corporate Officer Hideto Katsuragawa.

YOKOHAMA Tyre is exclusively distributed by YHI Corporation (Singapore) Pte Ltd.
Advanti® Racing Alloy Wheels, a name synonymous with style and quality, is the proprietary brand of YHI International Limited, an established distributor of automotive and industrial products and a trusted name as an original design manufacturer in alloy wheels manufacturing.

Advanti® Racing Alloy Wheels is exclusively distributed by YHI Corporation (Singapore) Pte Ltd.

For more information, please contact:
Jane Wee
Marketing Manager
Email: [email protected]
DID: (65) 6662 4151

Janice Low
Marketing Executive
Email: [email protected]
DID: (65) 6662 4157